My journey started with graduating in economics, a driving force for my interest in human interaction. The degree gave me not only analytical, problem solving and research skills but also a deep understanding of economic, social and cultural contexts.

Exploring my creative side, I decided to take on a challenge and join a fashion start up as an e-commerce and brand manager. Having user and business goals at the centre of my daily tasks helped me to develop an empathetic and data-driven approach when it comes to coming up with creative solutions.

My education and experience gradually made me consider pivoting my career towards design and the pandemic gave me a perfect opportunity to do so.

My holistic approach to design draws from this unique blend of experiences. I focus on addressing human needs, enhancing usability, and creating emotionally resonant designs.

My aim is to deliver clear, impactful solutions that seamlessly blend form and function.

I follow a highly adaptable process that is tailored to each project's unique constraints and goals.

My iterative approach involves users from the start, gathering feedback through research and testing. I communicate insights to stakeholders early and often for continuous alignment.

Striving for quality throughout, I collaborate closely with cross-functional teams to ensure user-centric & creative solutions that meet business objectives.

Design & prototyping: Figma, Adobe XD
‍
AI-powered design: Actively exploring and experimenting with the latest AI tools to accelerate processes and prototyping (ChatGPT, Perplexity, Lovable amongst the favourites)
‍
Analytics & research: Amplitude, Google Analytics, Maze, UserTesting, Dscout
‍
Collaboration & workflow: Atlassian, Coda, Notion, Google Workspace
‍
Web & front-end: Learning the ropes with Webflow, front end coding and animation